April 18, 2024
Pepsi marks bold new era
Pepsi marked its bold new era in Australia with an innovative partnership with emerging fashion designer Jackson Cowden, celebrating not only Pepsi’s new brand look, but the reinvention of classic fashion items and conventions.
In partnership with the 22-year-old emerging ‘Digital Fashion Artist’, the launch of the Pepsi Pulse Collection showcased Pepsi’s new visual identity, whilst challenging the status-quo of traditional design.
The bespoke 10 piece strong collection, designed distinctly AI first, took inspiration from Pepsi’s new visual identity, and celebrates the brand’s deep blue colourways, pulsating visuals and modern logo silhouettes.
The partnership between Pepsi and Creative Director for the collection, Jackson Cowden, is based on a shared vision of refreshing the conventional things in the world and by doing so making them more interesting and enjoyable. Taking inspiration from pop culture and futuristic trends the collection is a fusion of the physical and digital worlds.